GVPanorama: Why Isn't Firearms Marketing Regulated Like Tobacco?
Amid rising school shootings, gun makers are targeting younger audiences without consequence
Today’s reposted think piece is from Adweek magazine and written by Peter Naylor, “a seasoned media executive with over 20 years of experience, most recently serving as VP of global advertising sales at Netflix.”
It’s a straightforward query into why the gun industry continues to avoid the kind of scrutiny we regularly and rightly demand of any business that creates potentially deadly widgets.
Firearm influencer content should be treated exactly the way that alcohol and tobacco content is treated—age-gated so it doesn’t reach a market that is too easily influenced and can’t even legally buy the product.
The piece includes a look back at Joe Camel, and the current lack of regulation — self or government-imposed — over the gross marketing of firearms through social media.
Check out the full article here.
Meme via Moms Demand Action.
Top image via Hessney Auction Company, Ltd.