GVPanorama: Smith & Wesson's Q2 Profits Reveal a Deadly Marketing Strategy
In response to decreased demand, the company turns to pumping out cheap firearms
At the end of the year, legacy firearms producer Smith & Wesson announced that their market shares plunged on weak earnings and less-than-expected third quarter sales. Blame or success — depending on your stance — could be pointed to inflation and/or “normalizing demand,” which sounds like investor speak for maybe people don’t feel the need to buy more guns right now. Despite perception, crime has continued to go down through 2024.
In its latest missive, Guns Down America suggests that in response to decreased demand — and mind you, they still made $129.7 million in net sales — Smith & Wesson have been trying to flood the market with cheaper products to whip up sales. The company also “reported gaining market share, with new products representing 44% of sales in the quarter.”
They are flooding our communities with cheap firearms and a healthy dose of fear and division along with them. Don't forget that most crime guns are legally manufactured — they double-dip when their guns are used in crimes and they tell us to buy another to protect ourselves.
Included in this piece is an in-depth list of gun violence events involving Smith & Wesson firearms in the United States between August and October 2024.
Check out the full press release here.
